The answer is obvious, right? Of course, Batman eats apple slices. Batman probably doesn’t touch French Fries. He has to be big and strong to fight crime right?
You and I both know that an apple is the healthier choice compared to the French fry. Yet, why do we continue to eat the fries when both options are presented? If I asked you, would you rather eat an apple or French fries, your answer would probably be French Fries, right? Well, you bet kids would answer the same way.
It takes a reframing of the question itself to change the response. Ask a child instead, the “What do you think Batman would eat, apple slices or French fries?” before asking them “would you rather eat an apple or French fries?” their answer will likely change.
I wish I thought of this brilliant idea first, but last night Jon and I were watching The Kids Menu Documentary on Netflix, which had the guy from Fat, Sick, and Nearly Dead (Joe Cross) doing some deep dive research into childhood obesity and the food choices kids make.
A study done by Cornell University asked 22 kids at a summer camp which they would rather eat. Off the bat, only 2 out of the 22 chose the apples. At the end of the summer camp, the kids were shown photos of action heroes, asking “Would this person order apple fries or French Fries?” before asking which food item they would prefer. Astonishingly, after that 10 out of the 22 chose the apples.
That’s a pretty big jump, right?
Now, this isn’t just about the kids. I could do this mind trick myself! Would [insert favorite celebrity or fictional character] choose an apple or French fries? I’m pretty sure Katniss from the Hunger Games would choose the apple (although Jennifer Lawrence may go for the fries J ).
Maybe the toughest part about this whole thing, is that we, yes, EVERYONE is bombarded with images and commercials daily promoting junk!
We see celebrities, athletes, models, and our children’s favorite cartoon characters gobbling down a double cheese burger on commercial or picture slapped onto a box of gummies.
Let’s be honest.
Who are we kidding, the person on the cover of Sports Illustrated is not eating the French fries.
Eat the apple.