While everyone was watching one of the most heart-palpitating games in sports history, there’s one thing I bet you didn’t catch.
Even folks who just tuned in for the Lady Gaga extravaganza missed it. Although they’re getting warmer…
Okay, how about now?
Still not sure what I’m referring to?
Okay, how about the sponsor?
Now, we’re all used seeing major food conglomerates as sponsors for sporting events and Pepsi has been the halftime sponsor of the Super Bowl since forever… but… did you catch it yet?
Okay, okay, I’ll save you from further suspense.
How about that Pepsi renamed their Diet Pepsi to Pepsi Zero Sugar?
That’s right, Pepsi has one hell of a marketing budget, changing the aspartame-filled diet soda’s name to Pepsi Zero Sugar, hopping on the sugar-free bandwagon, trying to better position itself to the market now that the truth about sugar is slowly coming out. Time Magazine recently confirmed sugar is literally toxic.
So, sure, Pepsi Zero Sugar doesn’t have sugar in it, which is a toxin. It’s been replaced with another artificial toxin that’s even worse.
Oh, and if you’re wondering about the other competing product by Coca-Cola that was also advertised during the Super Bowl that addresses the whole aspartame thing, with cane sugar and stevia blend, it’s not doing a thing to ween you off of your sugar addiction because it’s still sending that sweet, sweet signal of dopamine to the brain, keeping you addicted. By the way, it still has 24g of sugar in it, too.
I call B.S.
These major corporations did the same thing when FAT and CALORIES were the bad guys. That’s when low-fat everything came out. And guess what?
Not only did these (for lack of a better word), crappy, foods cause anal leakage (for real, a side-effect of the chemicals in these foods, thanks, Olestra!) but they also tasted like crap too, because fat gives food flavor.
To help make these foods taste better, the leaders of food conglomerates sat around a table (I’m not making this up) and agreed to put sugar in foods to help the taste.
That’s why we have more low fat options than ever, yet have the highest rates of obesity ever.
Not just because there are more low-fat options, but because the sugar pumped in them is addictive. More addictive than cocaine.
I’m not making this up – just check out this Princeton University study that proved 40 our of 43 rats chose sugar water over cocaine.
Oh and don’t even get me started on low-calorie. It’s a simple math problem that people can easily understand (calories in – calories out = weight loss) but makes no effort into where those calories come from.
I hate to generalize here, but we as a society are used to trying to take the easy way out. We’d rather get liposuction or take a magic pill to lose weight and we’d rather take a prescription pill than change diet.
We’ll drink “diet” this and eat “100-calorie” that, rather than cook and eat real food.
I hate to break it to you.
If you don’t cook and eat healthy food, you won’t get results. You can crash diet all you want, unless you make an actual change with your relationship with food, you’re going to be in the same exact spot you’re in now.
So there it is.
There’s your magic pill.